MetaX LLC, a business that claims it operates under the name Meta and had been active in the virtual as well as augmented reality new tech space for years prior to Mark Zuckerberg’s announcement of his company’s rebranding, has filed a lawsuit against Meta Platforms, the organisation formerly recognised as Facebook, alleging trademark infringement.
As part of a strategy shift away from social media and toward the metaverse, an immersive future version of the internet driven by AR & VR technology, Facebook officially changed to Meta last October. Last month, its shares began trading under the ticker META (FB).
The smaller company’s operation was “obliterated” by the internet giant’s decision, claims the case from MetaX, which was submitted on Tuesday to the Southern District Court in New York. The complaint claims that “Meta’s little firm has no chance against by the corporate giant.”
Another business, Meta, claims that the Facebook branding “obliterated” its industry.
According to the case, MetaX is requesting unspecified damages as well as an injunction directing Facebook’s parent group to stop using the Meta moniker in connection with goods, services, or activities relating to virtual, augmented, or extended reality.
A seeking comment was not immediately answered by representatives of Facebook’s parent business.
The lawsuit asserts that Facebook-turned-Meta seeks to replicate the immersive installations and activations that MetaX LLC, a company founded in 2010, produces at conferences like Coachella and SXSW to promote its new strategy. These installations and activations incorporate AR, VR, visuals, sound, and other technologies.
According to MetaX, it has collaborated with well-known digital artists like Beeple and that its work “established the foundations again for growing, if not yet completely existing,’metaverse.'”
According to the complaint, Facebook claimed in discussions that the two businesses offer “dramatically different goods and services,” referring to itself as a “social technology firm,” after changing its name.
However, the complaint cites recent activations by the former Facebook subsidiary Meta at Coachella and SXSW, which MetaX claims are “similar” to occasions that have been a staple of its core operations for years.
In its case, MetaX claimed that it was no longer able to utilise its Meta mark because of the risk of customers incorrectly associating its goods and services with Facebook as well as the toxicity which is inexorably associated to the Facebook brand.